The Price of Oregon Pinot Noir

When I teach classes, the comment that consistently comes up in group discussion is “why is it so hard to find an Oregon Pinot Noir at less than 30 dollars?”. I try to answer the question, but never seem to do it justice in the less than 20 seconds the class gives me before they want to move onto the next topic. So, here it goes.

#1-Yield and Tonnage. Try to imagine that winemaker A is making wine with fruit that yielded about 5 to 8 tons per acre. Winemaker B is making wine with fruit that yielded about 1 to 2 tons per acre. Which winemaker paid more for the fruit? You guessed it, winemaker B, who also happens to be making Oregon pinot noir.

#2-Harvesting. The thin skin of pinot noir fruit, not to mention the subseptibility to mold and grey rot, makes this a fruit that almost always has to be hand picked. Imagine rows of vineyard workers, picking usually at night to preserve natural acidity, and placing the fruit into small baskets, where the fruit clusters then have to be hand sorted to remove rotten and moldy bunches from the good bunches. Very labor intensive, which of course, adds to the cost of the wine.

#3-Acreage. More and more, Oregon wine is being defined by vineyards, as opposed to appellations. This is a great thing, as this just puts us one step closer to emulating the great Grand Crus of Burgundy, where Clos de Beze means so much more than Gevrey-Chambertin. And like Clos de Beze (at only 38 acres), the great vineyards of the Willamette Valley Dundee Hills are generally 30 acres or less, which means that their fruit commands a higher price. It’s fun to do the math: take Anderson Family Vineyard as an example, lovingly tended by Cliff and Allison Anderson. 20 acres, at a yield of about 1.5 tons an acre. Total of 30 tons of fruit. Each ton yields about 120 gallons of juice, for a total of 3600 gallons. Converted to litres, roughly 21,000 bottles, or 1800 cases. Now the kicker; Anderson Vineyard fruit/juice finds a home each year in Lemelson, JK Carriere, Bergstrom, Boedecker, GC Cellars, and August Cellars, as well as Anderson’s own label. That’s a small pie to divide, indeed. The good news? Next time you see any of these labels with Anderson Vineyard on it, you will have a better understanding of why this “grand cru” vineyard is worth any penny the winemaker charges.

Please note that I’m not suggesting that every spendy bottle of Oregon Pinot Noir is good, because that is not true. Any savvy wine drinker knows better than to drink by price. However, when emulating the Old World, we can’t ignore that the more prestigious vineyard sites easily command higher prices. It is up to the consumer to educate themselves as to who is farming these superior sites, and to subsequently, buy as much of their finished product as they can comfortably afford. Uncorking Oregon is here to help! I hope you enjoyed this blog entry, and would love to hear your comments if you have time.

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Classes are picking up!

We are so excited that the classes are filling up again at In Good Taste Cooking School for our “Uncorking Oregon” series. The wines are going to be awesome, and it should (finally) be a beautiful day when we teach our next class on June 28th.

I drove out to Soter Vineyard yesterday, and met with Tony and Michelle, along with James and Jane. They are putting the finishing touches on an exquisite tasting room, and I for one will be thrilled to take small groups to see the goats, walk the vines, and see the new sustainable direction that Soter is moving towards.

Time to get out to your local farmer’s markets and support your local economy! My favorite is the Tuesday night in Hillsboro from 5 p.m. to 8:30 p.m…Rogue Brewery Beer and Fetzer’s Bratwurst? Man cannot live on wine alone, though God knows, we’ve tried…

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Great News!

Spring has barely sprung here in the Pacific Northwest, but Uncorking Oregon is already rocking and rolling! Look for us in Downtown Portland at In Good Taste Cooking School; Barbara Dawson and her awesome staff takes care of enrollment and facilities. We take care of the fun! Sign up soon, as enrollment is limited to 12 people, age 21 and better.

We have also been chosen to represent Oregon Wines at the finish line for both the Portland Century Bike Race, as well as the Portland Health-Net Criterium in August of this year. Traditionally, Widmer Brewing has been the only adult beverage served to these competitors and spectators. However, this is Oregon, and wine is an equally important product gaining more recognition every day. Stop by for great racing and great wine.

Next class at IGT is on May 24, 2008 at 2 p.m. Two Hours, with wine friendly snacks and four wines, all representing Oregon’s unique microclimate, soil, and history.

Please note that we will not be running excursions (aka tours) to the Wine Country on Memorial Day Weekend. Too many people for our tastes, with little to no opportunity to provide the exclusive, insider experience our clientele is accustomed to receiving. When you travel with us, you are guaranteed personal attention from those winemakers, cellarmasters, viticulturists and hospitality directors who are committed to providing you with an “industry” level experience. Make the right decision and call Uncorking Oregon today. We look forward to taking care of you.

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